TRUCK's Direct-to-Consumer business model allows us to build really awesome ski gloves yet sell them at incredibly fair prices. Direct-to-Consumer selling is not a trick. It simply means we avoid the retail markup that brick and mortar stores charge to carry a product. We pass that savings directly to YOU the customer. That's it. Simple: savings. We use top quality goat skin leather, beautiful and strong monofilament non-wicking threads, and quality insulations. You're not buying less of a glove. You're simply saving money. Distinctive Gloves / Disruptive Prices!