Meet the Founders

Q&A with Jay Beyer

Jay Beyer / Founder / Photographer

Jay is one TRUCK's original founders and our photographer extraordinaire. He has built a career out of chasing athletes across various mountain ranges throughout the world. Jay's work consistently graces the covers and pages of ski magazines and brand catalogs due to his exceptional eye behind the lens and ability to capture those fleeting moments of pure brilliance when humans interact with their surroundings.

How did you get started in your professional photography career?

In 2004 my wife, Rachel, and I decided to take a 6 month climbing trip. Rachel actually bought a camera with the intention of using it to document our travels. My father who's an amateur photographer helped show us both how to use the camera. By the end of that 6-month trip, Rachel had lost interest in the camera. But I kept wanting to use it. Slowly but surely I found myself taking more and more photos of friends and colleagues while playing around in the Wasatch mountains. At the time I thought to myself, "If I could just sell a couple of these and help pay for more trips, I'd be stoked." Eventually, I decided to send some photos off for consideration in a gear catalog printed by Granite Gear. They bought a couple of photos. I made a few dollars for my next trip. The rest is history!

What's something you’ve done that you wouldn’t do again?

When it comes to winter activities I'm a dual-sporter. Meaning, I'm both a skier and snowboarder. I've found through trial and error that I much prefer snowboarding as my backcountry travel style while I reserve my skiing for resort days. I could have maximized my enjoyment of some of the earlier on-snow adventures had I understood better how my personal style was better served by using the various systems.

What’s your favorite location to shoot?

So I'm currently planning what will be my 8th trip to Japan for this coming 2023_24 Winter season. I'm totally hooked. The legendary snow that falls in areas like Hokkaido by the meter is a real thing! And, to make it all even better, I absolutely love the food, the culture, the architecture and the people. I'm 10 months into learning Japanese. 日本が大好きです

Stay tuned for part two with Jay....

Coming soon


Roy Beyer said:

I don’t think there has ever been a picture Jay couldn’t take! He is an exquisite photographer and I’m very proud to be his dad!

Leave a comment